Consumer Products Group - FMCG

Fast-moving consumer goods (FMCG)

Consumer Products Group – FMCG

Fast-moving consumer goods (FMCG) sector is India’s fourth largest sector with household and personal care accounting for 50% of FMCG sales in India. Growing awareness, easier access and changing lifestyles have been the key growth drivers for the sector. The urban segment (accounts for a revenue share of around 55%) and is the largest contributor to the overall revenue generated by the FMCG sector in India. However, in the last few years, the FMCG market has grown at a faster pace in rural India compared to urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account for 50% of the total rural spending.

Market Size

The retail market in India is estimated to reach US$ 1.1 trillion by 2020 from US$ 840 billion in 2017, with modern trade expected to grow at 20 25% per annum, which is likely to boost revenue of FMCG companies. Revenue of FMCG sector reached Rs. 3.4 lakh crore (US$ 52.75 billion) in FY18 and is estimated to reach US$ 103.7 billion in 2020. According to Nielsen, the Indian FMCG industry grew 9.4% in the January-March quarter of 2021, supported by consumption-led growth and value expansion from higher product prices, particularly for staples. The rural market registered an increase of 14.6% in the same quarter and metro markets recorded positive growth after two quarters.

Rise in rural consumption will drive the FMCG market. It contributes around 36% to the overall FMCG spending. In the third quarter of FY20 in rural India, FMCG witnessed a double-digit growth recovery of 10.6% due to various government initiatives (such as packaged staples and hygiene categories); high agricultural produce, reverse migration and a lower unemployment rate. The Indian processed food market is projected to expand to US$ 470 billion by 2025, up from US$ 263 billion in 2019-20.

References: Media Reports, Press Information Bureau (PIB), Firstpost

Disclaimer: This information has been collected through secondary and internet research & 9 to 9 Hire Services is not responsible for any errors in the same. Source: (13th August 2021). 9 to 9 Hire Services aims to help the IBEF & the FMCG sector achieve growth and excellence through Hiring Services which are aimed at procuring & providing quality talent to the sector.

As specialist recruitment partners for the FMCG Industry we have worked vacancies with leading FMCG Multinationals and Domestic Players. Vacancies have included Executive / Senior Management as well as Mid Management & Front line roles. Typical roles include:


Sales & Distribution including – Sales Planning & Forecasting


Brand Management – ATL, BTL and New Product Development (NPD)


Market Research & Consumer Insights


Data Science & Analytics


Merchandising & Retail Presence


E-Commerce & Omni Channel Distribution including Online, General, Modern & Retail Trade


Digital Marketing – Including SEO & SEM, Advertising & Communications


Media Planning & Buying, Digital Media


Corporate & Internal Communications


Manufacturing, Lean Production


International Marketing & Exports



Strategy, Mergers & Acquisitions


Food Technologists and FSSAI certified professionals


TQM, Engineering, R & D and Design


Supply Chain Management & Warehousing


Financial Reporting & Accounting


Information Technology & Systems, and


Human Resources